BRAND KIT v2.5, UPDATED MEI 2026Public · CC-BY

Brand kit TavKreatif.
Pakai · attribute · enjoy.

Semua aset brand TavKreatif buat press · partner · komunitas creative Indonesia. Logo · warna · tipografi · template post · photography style, gratis pakai dgn attribution. Download per aset di bawah.

Lihat semua aset
02 · COLOR PALETTE

Warna brand · HEX / RGB / CMYK

10 warna primer + soft variants. Cream cream bg default · lime CTA · coral alert. Format lengkap buat web, print, dan ad creative.

brand-colors.txtPalette SVGJSON / .ase · Segera hadir
Cream paper--color-bg
HEX #faf8f3RGB 250, 248, 243CMYK 0, 1, 3, 2
Click to copy
Lime accent--color-accent
HEX #c5f23cRGB 197, 242, 60CMYK 19, 0, 75, 5
Click to copy
Lime dark--color-accent-dark
HEX #5c7a12RGB 92, 122, 18CMYK 25, 0, 85, 52
Click to copy
Coral warm--color-warm
HEX #ff4f36RGB 255, 79, 54CMYK 0, 69, 79, 0
Click to copy
Studio black--color-text
HEX #1a1a1aRGB 26, 26, 26CMYK 0, 0, 0, 90
Click to copy
Success--color-success
HEX #2baf65RGB 43, 175, 101CMYK 75, 0, 42, 31
Click to copy
Lime soft--color-accent-soft
HEX #eaf8b8RGB 234, 248, 184CMYK 6, 0, 26, 3
Click to copy
Coral soft--color-warm-soft
HEX #ffe5e0RGB 255, 229, 224CMYK 0, 10, 12, 0
Click to copy
03 · TYPOGRAPHY

Tipografi · 3 families

Cabinet Grotesk buat display. Geist buat body. Geist Monobuat label & data. Semua tersedia gratis via Fontshare & Google Fonts.

FontshareGoogle FontsZIP · Segera hadir
DISPLAY · HEADLINES

Cabinet Grotesk

9 weights · variable
YUK MULAI
SEKARANG.
400 · REGULARPipeline kontenmu rapi
500 · MEDIUMPipeline kontenmu rapi
700 · BOLDPipeline kontenmu rapi
800 · EXTRABOLDPipeline kontenmu rapi
900 · BLACKPipeline kontenmu rapi
BODY · READING

Geist

7 weights · sans
Brief jelas, hasil presisi. Tanpa ping-pong revisi.
300 · LIGHTWorkspace tim creative
400 · REGULARWorkspace tim creative
500 · MEDIUMWorkspace tim creative
600 · SEMIBOLDWorkspace tim creative
700 · BOLDWorkspace tim creative
MONO · LABEL & DATA

Geist Mono

5 weights · monospace
[ ACTIVE FILTERS ] · Rp 12.840.000 · ID-WS-2026-038
400 · REGULARworkspace.tk · 2026
500 · MEDIUMworkspace.tk · 2026
600 · SEMIBOLDworkspace.tk · 2026
04 · VOICE & TONE

Cara TavKreatif ngobrol

4 atribut voice yg konsisten di semua surface, landing, app, email, WhatsApp, support. Hangat tapi profesional, casual Indonesia tanpa English bombing.

Hangat & ramah

Pakai "kamu" (bukan "Anda"), expression "yuk", "coba dulu", "santai aja". Tetap respectful tapi nggak kaku.

EXAMPLE

"Yuk coba pipeline-nya, gratis 7 hari, nggak perlu kartu kredit."

Indonesia · no english dump

Pakai Bahasa Indonesia mix slang halus. Istilah teknis (kanban, brief, KPI) tetap pakai aslinya · jangan paksa terjemahin.

EXAMPLE

"Brief kelar, klien approve. Otomatis masuk antrian publish."

Direct & actionable

Kalimat pendek. Jangan basa-basi corporate. Selalu kasih next step jelas: "Klik X buat lanjut".

EXAMPLE

"Token Instagram expired. Klik Reconnect buat aktifkan ulang."

Confident · bukan loud

Bilang yg bagus tentang produk tanpa exclamation mark berlebihan. Fakta > hype.

EXAMPLE

"Brief, approval klien, sampai auto-post ke Instagram, Facebook & TikTok — satu workspace."

05 · USAGE RULES

Do & don't · pakai brand-nya

Kalau mau pakai aset TavKreatif di press, partner, atau social, kasih attribution. Hindari modifikasi yg ngerusak ekuitas brand.

Boleh banget

Tulis "TavKreatif" dgn "T" kapital di awal, lowercase setelahnya.
Pakai logo di press review, blog post, partner page selama nggak misleading endorsement.
Jaga clearspace setara tinggi mark · contrast cukup.
Pakai color tokens resmi (CSS variable atau hex code dari sini).
Link balik ke tavkreatif.id kalau dipakai online.

Hindari

Stretch atau distort logo · selalu jaga proporsi orisinal.
Ganti warna di luar palette resmi · jangan kasih gradient norak.
Tempel drop shadow / 3D effectke mark · brand kami flat & clean.
Ngaku partnerkalo nggak ada agreement tertulis · don't fake endorsement.
Pakai font lain buat heading saat reproduce material, pakai Cabinet Grotesk.
06 · SOCIAL TEMPLATES

Template post sosmed

12 template Figma buat IG feed, story, dan thumbnail YouTube. Tinggal ganti copy & foto · tetap on-brand.

Figma · Segera hadirZIP · Segera hadir
IG · 1080×1350
Brief kelar pagi, klien approve sore.
Quote · cream + lime1080×1350 · 72dpi · sRGBFigma · PNG · PSD
IG STORY · 1080×1920
Lihat post lengkapnya, link di bio.
Story · coral sunrise1080×1920 · 72dpi · sRGBFigma · PNG · PSD
YT THUMB · 1920×1080
Pipeline 5-column buat creative agency
YT thumbnail · dark1920×1080 · 72dpi · sRGBFigma · PNG · PSD
07 · PHOTOGRAPHY STYLE

Style foto · Indonesia natural

3 rule pokok: natural light, real Indonesian creative people, warm color grading. Stay away dari stock photo cliché.

PHOTOGRAPHY DIRECTION

Natural · candid · Indonesia urban.

1
Natural daylight

Cahaya pagi atau sore golden hour. Hindari blitz harsh · hindari studio lighting bombing.

2
Real Indonesian creative people

Talent dari komunitas creative beneran, designer, fotografer, content creator. Jangan stock photo "diverse team in office".

3
Warm color grading

Tone subtle warm, kasih +5 temperature, slight desaturate. Highlight diretain. Hindari Instagram filter heavy.

08 · DOWNLOAD ASSETS

Semua aset · pilih yg dibutuhin

Pack lengkap atau per-kategori. CC-BY 4.0, gratis pakai dgn attribution ke TavKreatif.

ZIP · Segera hadir

Icon brand

Mark "T" di rounded square lime. Wordmark SVG (light & dark) ada di section 01. PNG / WEBP / PDF segera hadir.

SVG · vectorDownload

Color tokens

Daftar hex + nama token (.txt), kartu palet SVG ada di section 02. JSON & Adobe .ase segera hadir.

1 KB · TXTDownload

Font pack

Cabinet Grotesk · Geist · Geist Mono, sementara download langsung via Fontshare & Google Fonts (link di section 03).

ZIP · belum tersediaSegera hadir

Social templates

12 template Figma · IG feed, story, YT thumbnail. PSD export juga.

ZIP · belum tersediaSegera hadir